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The Truth about Beauty of Joseon

Image of Korean skincare brand Beauty of Joseon

Let’s dive into how one of the most loved Korean skincare “Beauty of Joseon” came to be the ‘most loved’.

A long time ago in a distant land in the continent of Asia, there ruled a majestic dynasty known as the Great Joseon (1392 – 1910). This dynasty was known for having one of the highest standards of living in East Asia. The land flourished along with its people under Confucianist rule but not everyone seemed to benefit from the policies made by the Confucianist dynasty.

The women of this period under the Confucianist rule were told that inner beauty was more important than to be paying heed to their outer appearance and so, they did not have much care for their skin. This went on for some centuries until the 1800s.Little did the majority know that things were about to change not just for them but also for some parts of the world.

The year is 1809, and a writer named Yi Bingheogak compiles her knowledge into a book which she names – Gyuhap Chongseo. This encyclopedia compiles wisdom on beauty secrets for women and also Hanbang (Korean traditional medicine). It teaches women of the Joseon Dynasty period, mostly from the upper class on makeup and also skincare. It was from here onwards that the emphasis on skincare and aesthetics gained momentum.

The Gyuhap Chongseo has stood the test of time giving inspiration till date. The Beauty of Joseon founded by Sumin 7 years ago derives its source of inspiration from this book, particularly Hanbang (Korean traditional medicine).

What is Hanbang?

The Beauty of Joseon has been inspired from the beauty secrets of the Joseon Dynasty, more specifically from the book of Gyuhap Chongseo. Their skincare lines make use of Hanbang which were earlier used as medicines and food for oral intake but with modern advancement in sciences, these traditional ingredients have been incorporated into skincare lines to give some of the best results in skincare.

Hanbang consists of ingredients like ginseng, licorice, green tea, Mugwort, mushroom, etc. One reason as to why Hanbang is regarded with so much importance is because ingredients like ginseng for instance have been found to have so many health benefits. The discovery of ginseng was not hundreds of years ago but was actually discovered thousands of years ago. Ginseng as part of the Hanbang family has been revered with much importance in countries like China, Korea and Japan till date.

Their product formulation techniques are cruelty-free and are minimalistic but quite effective.

Check out Beauty of Joseon’s products here.

Their Bestsellers:

  1. Beauty of Joseon Relief Sun: Rice + Probiotics (SPF50+ PA++++)image showing Beauty of Joseon Sunscreen

    What is it?An organic chemical sunscreen which has brightening and skin calming ingredients suitable for the sensitive skin type. The moist cream formula allows for fresh absorption without pilling or white cast.This product has also been certified for its SPF rating twice – certified in Korea and Spain respectively.What makes it special?With its moisturizing abilities, you can do without an additional layer or moisturizer and you’ll still feel well moisturized with this gem.

    Another thing we really love about this sunscreen is that it has no artificial added fragrance to the product which basically translates to the fact that – no artificial fragrance has been added.

    It is also an ideal choice of sunscreen for reapplication throughout the day as well without giving you the sticky feel.

    Overall, the formulation of rice extracts and grain probiotics complex help provide your skin with conditioning and also softening. It also helps in nourishing the skin’s natural strength.

    As for the filters used in this sunscreen such as the Tinosorb Mand Iscotrizinol (two of the four filters)it combines to provide protection for UVA 1, UVA 2 and UVB. And also the effects of the filters last quite a long time before losing their adequacy.

  2. Beauty of Joseon Ginseng Essence WaterImage showing Beauty of Joseon Essence

    What is it?Call it a rejuvenating toner formulated with Hanbang (Korean traditional medicine). It has some of the anti-aging cult favorite ingredients such Ginseng, Niacinamide and Adenosine to help reduce hyperpigmentation, wrinkles, and also improve the texture of your skin while increasing skin elasticity.What makes it special?The product has been formulated with Ginseng Root to reduce signs of aging, wrinkles and also help increase collagen production. Extracts of ginseng root used in this watery essence also aids in calming down skin inflammation and also adds that inner glow.The key takeaway for this watery essence is to hydrate your skin.

    The Ginseng Essence Water also helps reduce signs of aging and also increase collagen production on your skin.

    With 2% of Niacinamide in its formulation, it can also help protect your skin from sun damage, treat acne and build a lipid barrier called the ceramide barrier to retain a good amount of moisture for your skin.

    And lastly, the Ginseng Essence Water can also help improve skin texture and elasticity.

  3. Beauty of Joseon Dynasty CreamImage showing Beauty of Joseon cream

    What is it?The Dynasty Cream, a majestic blend of ingredients formulated for the majesty in you.The first product by Beauty of Joseon that has beauty secrets from the Joseon Dynasty era. The Dynasty Cream provides you with not just supple and dewy skin but also provide you with a potent moisture barrier. It is well adored for its anti-inflammatory and anti-aging abilities.What makes it special?It is formulated with key Hanbang ingredients such as rice bran water and ginseng root. Its other key ingredients include squalene and niacinamide along with other ingredients.

    The consistency of its texture is just about right – not too thick, not too runny and just feels amazing as it glides across your face.

    The formulation of the Dynasty Cream is to help moisturize, tighten and make your skin glow. In fact, there is a noticeable difference in how your skin glows right after applying it. Apart from moisturizing it also has anti-inflammatory abilities, improving uneven skin tone along with anti-aging benefits too.

    Other takeaways are anti-oxidizing benefits, softening skin texture and also protecting your skin from free radicals in the environment.

  4. Beauty of Joseon Glow Serum: Propolis + NiacinamideImage showing Beauty of Joseon serum

    What is it?A serum enchanted with Hanbang (Korean traditional medicine) to give your skin the glow it deserves. This serum not only gives your skin the glow-for-the-show but also helps reduce acne, minimizes pore appearance and also help soothe inflamed areas of your skin.What makes it special?The Glow Serum is exactly as it sounds – it will make your skin glow immaculately. This serum is formulated with some of the fan favorite key ingredients – Propolis and Niacinamide.Some key takeaways of this product is in the formulation of its ingredients. Propolis has anti-inflammatory and antibacterial properties that help improve heal inflamed areas of your skin and also acne flareups. It also helps aid in calming an irritated skin and provide that soothful feeling.

    Niacinamide a.k.a Vitamin B3 helps balance the oil levels and also helps protect your skin from environmental stressors. It helps rejuvenate your skin and is quite ideal if you have acne prone skin.

    Overall, the Korean herbal ingredients used in this product will leave your skin feeling rich and glowing from within while combatting inflammation and acne.

Have you tried any of these yet? If you haven’t head on over to our page to check out some of the top Beauty of Joseon’s lineups listed here.

Written By

Beauty Editorial Team




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